We Are Founders · Tools
Editorial Submission

Submit your tool for editorial review.

A curated directory of tools founders actually use. Hand-reviewed, free to submit, and live indefinitely.

Submit your tool Browse the directory
01

Submit

Send your tool's details. Takes a couple of minutes.

02

We review

An editorial check within 5 business days.

03

We write it

A full entry in our house style, pricing verified.

04

You go live

Published in the directory, and it stays live.

What you get

A real editorial entry

Written in our house style, with the same depth as the tools we pick ourselves.

Your link as the CTA

Run an affiliate program? We use your tracked link. No program, a direct link to your site.

Free, and it stays

No fee to submit. Your listing stays live indefinitely, refreshed as things change.

A shot at featured

Standout tools can earn a featured slot and a founder story on the main publication.

Where the bar sits

We accept
  • Live products that help founders, indie hackers, and early-stage operators
  • Most categories: AI agents, automation, dev tools, finance ops, growth, sales CRM, productivity, design, hiring
  • A genuine point of view or value-add
We pass on
  • Vapourware or pre-launch with no real product
  • Thin wrappers around an AI API with nothing meaningful added
  • Anything that breaks our content policies
  • A user experience that lets the product down
For standout tools

The best submissions get more than a listing

A handful of products earn a featured slot and a founder story on the main publication, the editorial that brings our audience here in the first place. Submit well and you put yourself in the running.

Read featured founder stories

Common questions

Can I submit a tool I don't own?

Yes. Agencies, freelancers, and content marketers occasionally submit tools they're not affiliated with. We treat every submission the same way.

Is this a sponsored listing?

No. Submission is free and every entry meets the same editorial standard as our hand-selected tools. Listings aren't marked as sponsored because they aren't. If we wouldn't be willing to write the entry, we won't publish it.

What if my tool changes or I want to update the listing?

Email us with the changes. A new pricing tier or an added feature is no problem. For a substantial repositioning, get in touch and we'll take a look.

Do you offer a featured slot?

Featured placement is reserved for tools we consider exceptional or that have strong founder relevance. It isn't for sale. If your submission earns a featured slot during review, that's at our discretion.

What if you reject my submission?

We'll email you a short explanation. Our rejection rate is low because most founder-focused tools clear the bar, but we reserve editorial judgement. You're welcome to resubmit once you've addressed whatever held it back.

Ready when you are.

Submit your tool

Takes a couple of minutes. We'll be in touch within 5 business days.