How tools get in, and what gets turned away
Most directories publish everything they receive and call it curation. This one declines about one in 4 submissions that reach review. Here is the process behind that, and the running count.
Updated August 20, 2026. Reviewed means a decision was made and the submitter was told. Tools still waiting in the free queue are not counted here, because sitting in a queue is not a judgement.
What a review involves
- 01
We open the product
Every tool gets loaded and used before anything is written. If a site is gated behind a signup wall with nothing verifiable behind it, that is usually where the review ends.
- 02
We check pricing against the source
Prices come from the vendor pricing page on the day of review, not from the submission form and not from a third-party roundup. Where sources disagree, the listing says "from" rather than committing to a figure we cannot stand behind.
- 03
We write it ourselves
No submitted copy is published as-is. Every entry is written in our own words, including the parts a founder would rather we left out.
- 04
We say what it is bad at
Each listing carries real limitations. A tool with no downsides listed is a tool nobody actually tested.
What gets declined
No review needed. These are declined on sight.
- Adult content and anything sexual in nature
- Crypto and forex trading tools, regardless of how the tool is categorised on submission
- Gambling, payday lending, and pharmaceuticals
- Tools built to deceive an employer, a customer, or an analytics platform
- AI image and video generators, unless the technical approach is genuinely new rather than a new interface on an existing model
- Products whose social proof does not survive a check, including invented testimonials and stat counters that never move
Usually declined, occasionally not. These get a proper look first.
- Thin wrappers around an AI API with nothing meaningful added on top
- Pre-launch products with nothing working to look at yet
- Tools whose own site contradicts what the submission claimed about pricing or positioning
- Near-identical products submitted repeatedly under different domains
Where money fits
Does paying change whether you get listed?
No. The $49 fast-track buys a 48-hour review instead of a place in a long queue, plus 30 days of featured placement. It does not lower the bar. Fast-tracked tools get declined too, and the fee is refunded when that happens.
Does paying change what you write?
No. Listings are written the same way whether the tool paid or waited. That includes the limitations section.
What about affiliate links?
Some listings use affiliate links, and we earn a commission if you sign up through them. It never costs you more. It also does not decide who gets listed, because plenty of tools in this directory have no affiliate program at all and are here anyway.
Who reviews all this?
One person. Chris, who also runs a WordPress maintenance business and writes the publication this directory sits under. That is why the free queue is slow, and it is also why every entry reads like somebody actually used the product.
Think your tool clears the bar?
Submit your toolSee the full submission process , or browse what made it in.