Marketing packages

Get your tool in front of founders

Your listing is always free. When you want more reach, these packages put you at the top of the directory, in a full story on We Are Founders, and in front of our newsletter readers.

⚡ Only 4 Spotlight slots open each month, so featured tools actually get seen and every one earns its own exclusive week in The Friday Brief. When they're gone, they're gone until next month.
Choose your reach

Spotlight

$49

Reviewed in 48 hours, featured for 30 days, and your own exclusive week in The Friday Brief

  • Reviewed within 48 hours, not the usual 2 to 4 weeks
  • Featured at the top of your category and stage pages for 30 days
  • The only tool spotlighted in that week's Friday Brief, in front of 2,000+ founders
  • A social push from the We Are Founders accounts
  • Stays on permanently as a standard listing afterward
Best for Founders who want real eyes on their launch, not just a link.

Spotlight + Story + Brief

$399

The full package, including a lead slot in The Friday Brief

  • Everything in Spotlight + Story
  • The lead slot in The Friday Brief newsletter
  • In front of 2,000+ founder subscribers
  • Limited to one per issue
Best for Founders who want maximum reach across site and newsletter.

Every placement is still subject to editorial approval. We keep the directory curated, so paid packages do not override our standards, and we do not run gambling, crypto, adult, or similar categories. If your tool is not a fit, we will tell you before you pay. If a week's Friday Brief slot is already booked, yours goes into the next available issue.