Poptin

Poptin handles the two halves of lead capture that usually live in separate tools. The first is the popup and embedded form side, built in a visual editor with templates, exit-intent triggers, targeting rules and A/B testing. The second is what happens after someone fills it in, with contact management, segmentation, campaigns and automations sitting in the same account.

For a small team that’s the real argument. Running a popup tool alongside a separate email platform means two subscriptions and a sync to maintain, and Poptin collapses that into one. There’s also a documented REST API, available on the free plan rather than reserved for paid tiers, which makes it usable as a capture endpoint inside automations and agent workflows.

The free tier covers 1,000 monthly visitors on one domain with unlimited popups, plus 250 contacts and 500 emails on the email side. Paid plans run from $25/month for 10,000 visitors up to $119/month at agency scale with unlimited domains and user management. Pricing is tied to monthly visitors rather than impressions, which is worth modelling if your traffic is seasonal.

It’s explicit that it’s for opted-in contacts rather than cold email, which is the right line to draw. The fit is anyone with existing traffic who wants to convert more of it without assembling a stack to do so.