ASO.dev

ASO.dev is App Store optimisation tooling for people who do this properly, meaning app developers, ASO specialists and the agencies working on their behalf. The headline difference from most of the category is that saved keywords, apps and competitors aren’t metered on the Indie tier and above. Keyword research and rank tracking run across 60 countries, so you’re not rationing what you track to stay inside a plan.

The top tier adds Apple Ads intelligence, which is where it gets genuinely interesting. You can see competitor ad keywords, their creatives and their Custom Product Pages across both Search Results placements in 58 countries, with Share of Voice tracking ad visibility over time and Auction Insights giving a snapshot for a given query. That’s competitor research rather than campaign management, and the site is clear about the distinction.

Research connects through to the operational side, with metadata editing, cross-localisation and publishing for App Store Connect and Google Play, plus TestFlight, certificates and provisioning profiles on the base tier. There are native apps for macOS, Windows, Linux, iOS and Android, which is unusual for a tool of this size.

Pricing runs from $19 per seat a month for Console up to $199 for Marketing, with annual billing knocking around a quarter off each. There’s no free tier and the three-day trial takes a card, so this is a deliberate purchase rather than something to poke at idly. Built by a bootstrapped team of two who started in late 2022 and shipped in May 2023.